After successfully branding Tom Aiken's restaurant, Muse, the Michelin-star chef came with
another ask to create his sub-brand, Musette, a high-end food delivery service that was born out of the COVID-19 pandemic. The logo is inspired by the musette and the cyclist that wears it.
The musette bag often contains nourishments such as small cakes, energy bars, and
even a can of cola for cyclists during their arduous rides.
another ask to create his sub-brand, Musette, a high-end food delivery service that was born out of the COVID-19 pandemic. The logo is inspired by the musette and the cyclist that wears it.
The musette bag often contains nourishments such as small cakes, energy bars, and
even a can of cola for cyclists during their arduous rides.
Here are some alternative concepts
And earlier sketches
