Maverick Drinks, a subsidiary of Atom Groups has evolved from its 2013 "distressed" craft-bar roots into a forward-facing UK distributor with a refined, modern identity. The new logo preserves the bold heritage of the original block lettering with dirty textures all cleaned-up and original burgundy paired with a vibrant "digital pink" to reflect the trends today.
We unveiled the new look at Manchester's NRB 2026, a hospitality and trade event held in Manchester, and it was a massive hit with the 10,000-strong crowd.
We unveiled the new look at Manchester's NRB 2026, a hospitality and trade event held in Manchester, and it was a massive hit with the 10,000-strong crowd.
Left - 3D render of NRB stand, Adobe Dimension
Right - Actual NRB stand
The old Maverick (2013-2025)
